Part V: Omnimarketing Brand & Audience Building

The Hook

Hook goes here.

Note:

This is Part 5 of an 8-part series. To jump to other articles in the series, please click below:

Summary

summery

Scaling an Audience too Fast

One of the lessons I’ve learned in my SEO career that always stuck in my mind is scalability.

As an SEO, you’re essentially scaling an audience by ranking a website higher in search engines so more people can find and be exposed to what it is your business has to offer.

I would tell them exactly what Google says– even though I knew I could get much better results– that they would start seeing results in 3-6 months.

Then, thirty days later everyone who worked there (besides the boss) hated me because they didn’t have enough staff to scale quickly.

In one particular case, I remember a technician asking the owner of a 24HR Diesel Mechanic if he “was going to get to go home to sleep that night” and hadn’t been able to shower in a few days.

(I took the last part out of quotes because the only thing I can be sure of at that point is that I was moving quickly to my vehicle.)

Too Much, Too Fast

There comes a point when scaling your business too quickly can ruin you and kill any chance at success.

I spent a decade in the food service industry, before spending another decade as a small business owner in the computer services and support, or IT sector.

Service is the foundation any brand is built upon.

For example, many of my competitors use vendor lock to trap unknowing new clients into a system they can’t ever get their data out of, should they want to.

To me, that’s like putting your money into a bank for a long time, deciding to take your business elsewhere, and having the bank tell you, “No!”

Branding by Policy

So, we decided to put a policy in place that exports all audience information to a Google Sheet and give each client access to export that data at any time.

We also decided to make it a policy that clients start with the Gold Package before adding any other features.

Once we know we have successfully laid the Golden tracks, including developing a working relationship and achieving satisfactory results as per reporting and ROI, then it makes sense to add more tracks.

Engendering a Trust Relationship

We hope that by putting the protective policies in place we can raise awareness as to what to look for in a marketing agency & to engender a relationship of trust.

In most industries, there has to be a trust relationship in place before a paid transaction occurs.

Seasoning an Audience

That’s the beauty of our chatbots. We call it marinating a warm audience because at this point in the touch cycle, this audience segment has opted-in to your chatbot.

They aren’t a cold lead anymore, so even if they were warm when they opted-in, we know they are warm now.

After all, who cooks meat that isn’t seasoned first?

And it definitely takes a good cook to apply the right amount. That’s why we want to focus on testing the timing of smart-delay triggers and which channel delivers the highest click-thru rate.

Drip-campaigns are like sprinkling dashes of seasoning— on just the right audience segment at just the right time.

This just can’t be done with just a website. Adding email campaigns definitely helps, but Messenger has insane open rates compared to email.

Email Open & Click-Thru Stats: 2022

The industry average email open rate is 29.55% as of April 2022. The click-thru rate on an email is only 1.27% of emails delivered (source).

That means that only 1.27% of recipients, or about 1 in 1,000, actually Do whatever it is that email is trying to get them to do, which almost always requires clicking on a link; hence the term click-thru.

Messenger Stats: 2021

I highly recommend checking out this article so you can understand how big Messenger has become and continues to grow, but here are a few statistics to be aware of:

Messenger has 10-80% higher engagement rate than email
Messenger open-rate average is 70%
Messenger click-thru rate is 20%

Here’s Neil again with a great article on Messenger Chatbots and open-rates, and I highly suggest you do your own research. The information is out there…

Meet El Messenger Pro

Once all the tracks have been laid– including staff-readiness, data has been collected, and the desired conversion rate has been achieved– now you are ready to grow.

Outreach & Engagement Automation

Note: The purpose of this product is not go out and automatically sell yours. El Messenger Pro allows you to automate outreach and engagement. It is up to you to respond, which is why auto-responses are part of this toolset as well.

Think of the bubbles that pop up when someone is sending you a message. Those bubbles have been proven to hold a lead captive, waiting on a response.

As long as you properly engage, automated or otherwise, and let them know you got there message, you are now at the front door of creating that trust we talked about earlier.

Targeted Outreach

Anyone who’s ever been in sales understands that, at the end of the day, it’s a numbers game.

The more impressions, the more leads.

More touches on leads equates to higher sales.

El Messenger Pro allows for targeted outreach automation–

I want you to meet Andrew. I have spent months vetting this product, their support team, as well as sat in on Zoom Meetings with the development team.

As a husband-and-wife team, I can personally vouch for their entire business model, including the fact that you can probably make more money reselling their product than you are currently making at your regular job.

That’s the beauty of software, and this case, SaaS — or Software as a Service; it’s the only product in the world that you can build once, and sell infinitely.

Here’s the link to your free El Messenger Pro trial.

The Point

content

Up Next

content

Note:

This is Part 5 of an 8-part series. To jump to other articles in the series, please click below:

Resources:

resource 1
resource 2
resource 3